• ZECH (HANK) RENTERIA

    Design and Branding Expert for over 20 years

  • I HELP BUILD COMPELLING BRANDS

    Over 20 years of design and brand building experience.

    Visually, creatively, and effectively.

    I'm an experienced creative entrepreneur and consultant who has helped numerous businesses build brands and brand evangelists.

     

    Over the past 20 years I have had experience of working with large companies, international businesses, and start ups.

     

    I enjoy working on branding, brand positioning, and extending brand reach for the long term. My background is apparel design, accessories, headwear, packaging, and logo design.

  • EXPERIENCE

    Alpinestars

    Previous Sr. Designer

    Helped launch the vision of Alpinestars sportswear. Spent 7 years overseeing style continuity, directing, and designing apparel, graphics, headwear, and accessories. Create storyboards, color story, designed labels, and trims. Initiated collaborations with brands Supreme and UNDFTD.

    www.alpinestars.com

     

    Ethika

    Previous Creative Director

    Previous Creative Director

    First to design and launch the vision, logo, and brand direction with Malcolm McCassy. Oversaw style continuity. Created Ethika logo. Designed all boxers, boxer briefs, headwear, soft goods and packaging. Created label package, trim guides, catalog, storyboards, and color story. Contributed to art direction for website and ads.

    ethika.com 

    BEECH BRAND

    Co-Founder and Art Director

    Beech towels have a revolutionary antimicrobial protection that prevents the growth of bacteria, fungi, mold, mildew, algae and is environmentally friendly. Helped draw influencers and built the brand with friends. Built the website and design all products.

    beechbrand.com

    Collaborations & Consulting

    Adrianne Ho for GQ China (Collaboration)

    I have been lucky enough to work with start ups to large organizations. I offer the same level of consultancy for any type of organization, with expertise in branding and product design. Below is a brief list.

  • TREND FORECAST

    xR & Products

    Apparel Trends

    Fashion Forecast

    At Tilly's I was their Fashion Trend Analyst. Responsible for forecasting trends, colors, and brought in relevant brands. Today I continue to offer this for companies, to better strategize a stronger relevance in an ocean of brands.

    eCommerce Trends

    xR Technology

    My passion is to integrate past experience of apparel brand building, and retail to merge a powerful shopping experience for all online devices.

  • xR PASSION (Raw Example)

    I believe xR is the future in how brands will better communicate and enhance the eCommerce shopping experience on all devices.

    This is a raw example created for mobile devices.

  • ABOUT ME

    About Me

    I pursue joy

    Born and raised in Southern CA.

    Grew up skating, ended up surfing.

    Hobbies, create vector patterns. ArticleReform.com

    Family 1st.

  • INTERESTED IN WORKING TOGETHER ?

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