I HELP BUILD COMPELLING BRANDS
Over 20 years of design and brand building experience.
Visually, creatively, and effectively.
I'm an experienced creative entrepreneur and consultant who has helped numerous businesses build brands and brand evangelists.
Over the past 20 years I have had experience of working with large companies, international businesses, and start ups.
I enjoy working on branding, brand positioning, and extending brand reach for the long term. My background is apparel design, accessories, headwear, packaging, and logo design.
EXPERIENCE
Alpinestars
Previous Sr. Designer
Helped launch the vision of Alpinestars sportswear. Spent 7 years overseeing style continuity, directing, and designing apparel, graphics, headwear, and accessories. Create storyboards, color story, designed labels, and trims. Initiated collaborations with brands Supreme and UNDFTD.
Ethika
Previous Creative Director
Previous Creative Director
First to design and launch the vision, logo, and brand direction with Malcolm McCassy. Oversaw style continuity. Created Ethika logo. Designed all boxers, boxer briefs, headwear, soft goods and packaging. Created label package, trim guides, catalog, storyboards, and color story. Contributed to art direction for website and ads.
BEECH BRAND
Co-Founder and Art Director
Beech towels have a revolutionary antimicrobial protection that prevents the growth of bacteria, fungi, mold, mildew, algae and is environmentally friendly. Helped draw influencers and built the brand with friends. Built the website and design all products.
Collaborations & Consulting
Adrianne Ho for GQ China (Collaboration)
I have been lucky enough to work with start ups to large organizations. I offer the same level of consultancy for any type of organization, with expertise in branding and product design. Below is a brief list.
- TMT (The Money Team) themoneyteam.com
- Tilly's tillys.com
- On A Mission Surf oamsurf.com
- Igloo igloocoolers.com
LOGO CREATIONS
Apparel Trends
Fashion Forecast
At Tilly's I was their Fashion Trend Analyst. Responsible for forecasting trends, colors, and brought in relevant brands. Today I continue to offer this for companies, to better strategize a stronger relevance in an ocean of brands.
eCommerce Trends
xR Technology
My passion is to integrate past experience of apparel brand building, and retail to merge a powerful shopping experience for all online devices.
About Me
I pursue joy
Born and raised in Southern CA.
Grew up skating, ended up surfing.
Hobbies, create vector patterns. ArticleReform.com
Family 1st.
SOCIAL
INSTAGRAM
