thumbnail image
  • Home
  • What I Do
  • Experience
  • Logo Creations
  • Products Designed
  • Trend Forecast
  • xR Passion
  • About Me
  • Say Hello
  • Social
  • Home
  • What I Do
  • Experience
  • Logo Creations
  • Products Designed
  • Trend Forecast
  • xR Passion
  • About Me
  • Say Hello
  • Social
    • ZECH (HANK) RENTERIA

      Design and Branding Expert for over 20 years

    • I HELP BUILD COMPELLING BRANDS

      Over 20 years of design and brand building experience.

      Visually, creatively, and effectively.

      I'm an experienced creative entrepreneur and consultant who has helped numerous businesses build brands and brand evangelists.

       

      Over the past 20 years I have had experience of working with large companies, international businesses, and start ups.

       

      I enjoy working on branding, brand positioning, and extending brand reach for the long term. My background is apparel design, accessories, headwear, packaging, and logo design.

    • EXPERIENCE

      Alpinestars

      Previous Sr. Designer

      Helped launch the vision of Alpinestars sportswear. Spent 7 years overseeing style continuity, directing, and designing apparel, graphics, headwear, and accessories. Create storyboards, color story, designed labels, and trims. Initiated collaborations with brands Supreme and UNDFTD.

      www.alpinestars.com

       

      Ethika

      Previous Creative Director

      Previous Creative Director

      First to design and launch the vision, logo, and brand direction with Malcolm McCassy. Oversaw style continuity. Created Ethika logo. Designed all boxers, boxer briefs, headwear, soft goods and packaging. Created label package, trim guides, catalog, storyboards, and color story. Contributed to art direction for website and ads.

      ethika.com 

      BEECH BRAND

      Co-Founder and Art Director

      Beech towels have a revolutionary antimicrobial protection that prevents the growth of bacteria, fungi, mold, mildew, algae and is environmentally friendly. Helped draw influencers and built the brand with friends. Built the website and design all products.

      beechbrand.com

      Collaborations & Consulting

      Adrianne Ho for GQ China (Collaboration)

      I have been lucky enough to work with start ups to large organizations. I offer the same level of consultancy for any type of organization, with expertise in branding and product design. Below is a brief list.

      • TMT (The Money Team) themoneyteam.com
      • Tilly's tillys.com
      • On A Mission Surf oamsurf.com
      • Igloo igloocoolers.com
      • El Hombre elhombre.co
    • LOGO CREATIONS

       

    • PRODUCT DESIGN RANGE

      Alpinestars Tee
      Astars Tee
      REAGN Tee
      Astars Snapback
      Astars Fedora
      Astars Trucker Cap
      Alpinestars Riding  Jacket
      Alpinestars Riding  Jacket
      Alpinestars Riding  Jacket
      Ethika Underwear Brief
      Ethika Underwear Brief
      Ethika Underwear Brief
      El Hombre Pool Trunk
      Alpinestars Surf Trunk
      Durf Crue Hoodie
      OAM Surf Traction Pads
      OAM Board Bags
      Leash
    • TREND FORECAST

      xR & Products

      Apparel Trends

      Fashion Forecast

      At Tilly's I was their Fashion Trend Analyst. Responsible for forecasting trends, colors, and brought in relevant brands. Today I continue to offer this for companies, to better strategize a stronger relevance in an ocean of brands.

      eCommerce Trends

      xR Technology

      My passion is to integrate past experience of apparel brand building, and retail to merge a powerful shopping experience for all online devices.

    • xR PASSION (Raw Example)

      I believe xR is the future in how brands will better communicate and enhance the eCommerce shopping experience on all devices.

      This is a raw example created for mobile devices.

    • ABOUT ME

      About Me

      I pursue joy

      Born and raised in Southern CA.

      Grew up skating, ended up surfing.

      Hobbies, create vector patterns. ArticleReform.com

      Family 1st.

    • INTERESTED IN WORKING TOGETHER ?

      DROP ME A LINE

      Submit
    • SOCIAL

      INSTAGRAM